Social media is reshaping how people see familiar clothing brands in Canada. TikTok, in particular, is bringing older labels back into daily outfit conversations. Users are styling classic pieces in updated ways. Simple basics, neutral colors, and practical layers appear often. Many of these brands were already household names. Now they feel current again through everyday styling videos. The renewed interest connects to comfort, layering, and versatile clothing. Here are 15 Canadian brands TikTok made cool again in 2026.
Roots
Roots is gaining fresh attention among younger Canadians on TikTok. Classic sweatpants, hoodies, and logo socks are shown in everyday outfit videos. The brand’s relaxed fits match current comfort-focused dressing habits. Many users style Roots pieces with sneakers and simple outerwear. The beaver logo now feels nostalgic rather than dated. Neutral color sets are especially popular. TikTok creators highlight quality and softness in older collections. This renewed interest connects to casual campus and travel outfits. Roots is being seen as a dependable staple again, fitting modern routines while keeping its familiar Canadian identity.
Canada Goose
Canada Goose is appearing again in TikTok winter styling posts. Shorter puffers and lighter layers are shown more than long parkas. Users style jackets with straight jeans and slim sneakers. The brand now appears in street style clips rather than only extreme weather content. Neutral shades dominate current posts. Younger creators mix Canada Goose with casual basics. The look feels less technical and more everyday. TikTok has helped reframe the brand as part of daily city outfits. This shift shows how outerwear, once tied to harsh weather, is being styled for regular winter wear.
Aritzia
Aritzia is trending again through TikTok outfit videos. Tailored trousers, fitted tops, and neutral sets appear often. Users show work-ready and casual looks using the same pieces. The brand’s clean silhouettes match current minimalist trends. Many creators highlight how items layer well in winter. Soft knits and structured blazers get repeated attention. TikTok styling focuses on mixing Aritzia basics with sneakers and boots. The brand now fits both office and weekend wardrobes. This renewed interest connects to simple dressing habits that feel practical yet are put together for Canadian routines.
Lululemon
Lululemon is regaining everyday style attention beyond fitness content. TikTok users show leggings and hoodies styled for errands and travel. Matching sets appear often in winter layering videos. The brand’s neutral colors suit minimalist wardrobes. People highlight comfort during long days outside. Lululemon pieces now appear with wool coats and sneakers. The look feels less gym-focused and more lifestyle-driven. TikTok has helped position the brand within casual streetwear again. This shift shows athletic wear blending into daily clothing choices across Canadian cities.
Herschel Supply Co.
Herschel backpacks and bags are reappearing in TikTok travel and campus clips. The simple designs match current interest in practical accessories. Users show classic backpacks with neutral winter outfits. Crossbody and duffel styles also appear in packing videos. The brand’s clean shapes fit everyday routines. TikTok styling focuses on function rather than trends. Many highlight storage and comfort during commuting. Herschel now feels familiar but updated in online styling. This renewed attention shows how practical accessories are returning to daily Canadian wardrobes through social media influence.
Aldo
Aldo is gaining fresh attention on TikTok through everyday outfit videos. Loafers, boots, and simple heels appear in styling clips. Users show these shoes with tailored trousers and denim. Neutral tones help the footwear blend into many looks. The brand now feels accessible for both work and casual wear. TikTok creators highlight comfort in newer styles. Aldo is being seen as a practical option again. The renewed interest connects to classic shoe shapes returning to daily wardrobes. This shift shows how familiar footwear brands can feel current through simple styling.
Joe Fresh
Joe Fresh is showing up again in TikTok outfit and haul videos. Basic sweaters, tees, and winter layers appear often. Users focus on simple pieces that mix easily. Neutral color palettes match current minimalist trends. The brand fits everyday routines and budget-friendly shopping. TikTok creators show full outfits built from basics. Joe Fresh now feels more style-focused than before. The renewed interest highlights practical clothing that works across settings. This shift reflects interest in affordable staples styled in modern ways.
Garage
Garage is returning in TikTok styling videos among younger Canadians. Casual basics, fitted tops, and relaxed denim appear often. Users show layered outfits with hoodies and jackets. The brand fits current relaxed dressing habits. Neutral tones and simple cuts dominate posts. Garage pieces are styled for campus and weekend wear. TikTok has helped reframe the brand as easy and wearable. The renewed attention connects to simple wardrobe staples gaining popularity. This shift shows how casual retailers are fitting modern everyday style.
Frank And Oak
Frank And Oak is gaining interest again through TikTok outfit clips. Clean designs and neutral tones appear in daily wear videos. Users highlight simple layering pieces. The brand fits current interest in subtle styling. TikTok creators show sweaters, coats, and trousers. The look feels calm and practical. Frank And Oak is being seen as dependable for everyday outfits. The renewed focus connects to timeless clothing shapes. This shift reflects growing interest in steady wardrobe pieces over fast-changing trends.
Sorel
Sorel boots are reappearing in winter TikTok styling. Users show them in snow day and city outfit clips. The boots pair with straight jeans and wool coats. The brand feels practical for cold conditions. Neutral shades dominate recent posts. Sorel now appears in lifestyle content rather than only outdoor use. TikTok has helped present the boots as part of daily winter wear. The renewed attention reflects interest in functional footwear that still fits casual style.
Arc’teryx
Arc’teryx is trending again through TikTok street style clips. Lightweight jackets and technical layers appear in urban outfits. Users mix them with casual basics and sneakers. The brand now shows up beyond hiking content. Neutral shades and clean shapes suit modern wardrobes. TikTok styling focuses on daily wear rather than outdoor sports. Arc’teryx is being seen as practical yet stylish. The renewed interest shows how technical brands are entering everyday clothing routines in Canadian cities.
TNA (by Aritzia)
TNA is gaining renewed attention on TikTok through everyday casual outfit videos. Users show sweat sets, fitted tees, and simple layers styled for daily routines. Neutral colors like grey, black, and beige dominate posts. The pieces fit current comfort-focused dressing habits across Canadian cities. Many creators style TNA hoodies with straight jeans and sneakers. The brand feels practical for school, travel, and errands. TikTok has helped position TNA as reliable for relaxed, coordinated looks. The renewed popularity reflects interest in basics that feel consistent and easy to wear. TNA now appears as a go-to label for simple, everyday layering.
Matt & Nat
Matt and Nat are appearing more often in TikTok outfit and bag styling videos. Structured backpacks, totes, and crossbody bags are shown with neutral winter outfits. The clean designs match current interest in simple accessories. Users highlight how these bags work for commuting and daily errands. Neutral tones remain common across posts. The brand fits into minimalist wardrobes without bold logos. TikTok creators show how the bags pair with coats and blazers. The renewed attention reflects demand for practical, polished accessories. Matt and Natares are being seen again as dependable for everyday Canadian routines.
RW&CO.
RW and Co. is returning through TikTok workwear styling clips. Tailored trousers, blouses, and structured blazers appear often. Users show office outfits that transition into casual settings. Neutral tones and simple cuts dominate. The brand fits the interest in polished but wearable clothing. TikTok creators focus on building outfits from basics. The renewed attention connects to practical wardrobe planning. RW and Co. pieces appear reliable for daily work routines. The brand now feels more visible among younger professionals. This shift shows how classic workwear labels are regaining attention through modern outfit styling.
Dynamite
Dynamite is trending again in TikTok outfit videos focused on going out and daily wear. Fitted tops, trousers, and simple dresses appear in styling clips. Users show neutral outfits with clean silhouettes. The brand aligns with interest in balanced, minimal dressing. Many creators style Dynamite pieces with coats and boots. The renewed attention reflects demand for versatile clothing. TikTok helps present the brand as current without bold trends. Dynamite is being seen as a reliable option for day-to-evening outfits. The shift highlights classic shapes returning to everyday Canadian wardrobes.
22 Groceries to Grab Now—Before another Price Shock Hits Canada
Food prices in Canada have been steadily climbing, and another spike could make your grocery bill feel like a mortgage payment. According to Statistics Canada, food inflation remains about 3.7% higher than last year, with essentials like bread, dairy, and fresh produce leading the surge. Some items are expected to rise even further due to transportation costs, droughts, and import tariffs. Here are 22 groceries to grab now before another price shock hits Canada.
22 Groceries to Grab Now—Before another Price Shock Hits Canada
